Privacy Policy | Ad-Vanced DSP

1. Introduction

This privacy policy is aimed to inform both users (‘Customers’) of Ad-Vanced services in the field of Programmatic Advertising and from our website www.ad-vanced.media (‘Our website’) as well as end users (‘End users’) of our advertisements on how we acquire and use certain information. Ad-Vanced utilize a DSP that gives Customers the option to create and publish their necessary advertisement campaigns. An account is required to access the DSP and launch campaigns. As a result of the creation of such accounts, Ad-Vanced acquires personally identifiable information (PII) on the Customer. By interacting with Ad-Vanced mobile advertisements trough third party websites and/or applications, End users also provide us with non-identifiable information (NII). How we use the acquired information for both Customers and End users is listed below.

2. Information on Customers

2.1 What personal information do we collect from Customers?

When registering on our site, as appropriate to create an account for the DSP or subscribe to our newsletter or enter a request into our website, you may be required to enter your name and/or organization name, email address, mailing address and phone number or other details.

2.2 How do we use Customer Information?

We may use the information we collect from you when you register, place an order, respond to a survey or marketing communication, surf the website or use certain other site features in the following ways:

To identify individual Customers and execute their orders.
To personalize Customer experience and to allow us to deliver the type of content and product offerings in which Customers are most interested.
To improve our website in order to better serve the Customer.
To allow us to better service you in responding to your Customer service requests.
To follow up with Customer after correspondence (email or phone inquiries).
Send information; respond to inquiries, and/or other requests or questions.
Process orders and to send information and updates pertaining to orders.
Send you additional information related to your product and/or service.

Market to our mailing list or continue to send emails to our customers after the original transaction has occurred.

2.3 Unsubscribing from our Mailing List

If at any time you would like to unsubscribe from receiving future emails from our mailing list, you can email us at [email protected] and we will promptly remove you from future correspondence.

2.4 How do we protect Customer information?

Customer personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. We implement a variety of security measures when a user places an order to maintain the safety of your personal information.

2.5 Do we use 'cookies'?

Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process previously entered information in the DSP. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser's Help Menu to learn the correct way to modify your cookies. If you turn cookies off, some features will be disabled. It won't affect the user's experience that make your site experience more efficient and may not function properly. However, you will still be able to place orders.

2.5 Third-party disclosure of Customer Information

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it's release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

3. End user information

End users provide us with certain information (NII) when their devices such as mobile phones or tablets interact with our advertisement servers.

3.1 For what purposes do we collect End user information?

We use information collected on End users to improve our advertisements for (instance in relevance) including but not limited to, report to our Customers, to analyze trends, and detection of fraud. We may share this non personally identifiable information with customers, vendors, and other companies with whom we conduct business.

3.2 What information do we collect on End users?

No Personally identifiable information (PII) is collected on End users. We do collect non-identifiable information (NII) on End users. Information collected on End users may be, but is not limited to:

the IP address of End users’ device on the mobile internet, to help us identify the mobile operator, connection type, and other details;
the ‘user agent’ of End users’ browser or application, and other relevant request headers, to help us identify the device type;
the date and time of the ad request or interaction; and
a unique identifier, such as an HTTP cookie or device identifier, that enables us not to show the End user the same ad over and over again.

We also encourage (but do not require) our publishers to share with us additional information that is not personally identifiable information, but that we may use in order to improve ad relevance. This data may include:

End users’ age or age range, if known to the publisher;
End users’ gender, if known to the publisher; and
End users’ geographic location, if known to the publisher.

3.3 End user Opt-out

If you wish to block these cookies, you will need to change the relevant settings on your mobile device. Some, but not all, mobile platforms allow you to manage settings specifically; on others you can only control cookies at a global level. Details on how to do this vary based on your mobile device operating system and browser, but common cases can be addressed as follows:

iOS

From the home screen of your device, select the “Settings” icon
Select ‘Safari’ from the list
To adjust the cookie settings, tap ‘Accept Cookies’
Choose either “Never”, “From visited”, or “Always”

Android

Open the browser app
Push the ‘Menu’ button
From the options that are shown to be running, select the ‘More’ option
Select the ‘Settings’ function from the list of browser functions
Scroll down to the ‘Accept cookies’ option. If the box is checked, uncheck it to disable cookies; if the box is unchecked, select it in order to enable cookies.

4. Privacy policy updates

Ad-Vanced reserves the right to update this privacy policy at any time and publish changes on our website. Users are advised to regularly read up on our current privacy policy.

5. GDPR

Find our vision, measures taken and internal protocol regarding the GDPR here.

6. Contacting Us

If there are any questions regarding this privacy policy, you may contact us using the information below.